Friday, May 9, 2008

About Blue Ocean Strategy

What is Blue Ocean Strategy? Is your company stuck in a red ocean? To find out more about BOS around the world and hear the latest news, click here...

About the Authors

W. Chan Kim and Renee Mauborgne are the authors of Blue Ocean Strategy. To learn more about the authors, click here...

The Teaching Tools

Here you will find multiple blue ocean resources for teaching BOS in the classroom, or company workshops including Blue Ocean Strategy videos, cases, simulations and e-learning tools amongst others. To learn more, click here...

The Institute

The INSEAD Blue Ocean Strategy Institute, located in the Fontainebleau forest in France, is dedicated to furthering research on blue ocean strategy and creating innovative pedagogical materials. To learn more click here...

The Network & BOS Expert Requests

The Blue Ocean Strategy Network is a global community of practice on the BOS family of concepts. BOSN embraces academics, consultants, executives, and government officers. To find out more, click here...

Press and Events Room

This area of our site is dedicated to journalists and event organizers. You will find resources such as photographs and other useful information about Blue Ocean Strategy.