blue ocean strategy     Latest NewsChina Book Business Report, December 31, 2009China's leading book review journal 'China Book Business Report' reports that Blue Ocean Strategy has been selected for two prominent national book lists. - The 600 Most Influential Books in the History of the People's Republic of China 1949-2009 & The 300 Most Influential Books in the three Decades of China's Reform and Opening to the Outside World 1979-2009 in the category of 'Economics and Finance' amongst Adam Smith's 'The Wealth of Nations', Milton Friedman's 'Free to Choose', Joseph Schumpeter's 'Capitalism, Socialism and Democracy', and Samuelson and Nordhaus' 'Economics'. Trends, January 14, 2010The Belgium business journal TRENDS selected Blue Ocean Strategy as one of the 10 best Management books of the last decade.(PDF) MOF, December 1, 2009This article explains in some depth how 3 star Michelin French chef, Michel Bras, may have created a blue ocean near the monumental Millau Viaduc in France, the world's highest road bridge. It explains how this new offering achieves differentiation and reasonable cost by combining fast food and 'grande cuisine'.(PDF) Law Firm Management, January 11, 2010This article compares red ocean and blue ocean strategy as applied to the legal services sector, and explains how Heritage Law Firm is using a blue ocean strategic approach by creating a online branch to deliver online legal services aimed at noncustomers of the traditional legal services industry. TheAdvocate, February 1, 2010This article describes how Stephen Moret, Secretary of Louisiana Economic Development (LED), is targeting blue ocean industries to 'reposition Louisiana as the next great American state'. Il Resto del Carlino, December 14, 2009This article, Luca Targa, CEO of "Inside Btb", discusses the importance of value innovation during a period of extreme economic uncertainty. He explains that in a world of frenetic competition there is a need to identify new and uncontested market space.(PDF) PR Newswire, December 14, 2009The 2009 Chinese Enterprise Marketing Innovation Award, delivered by China's largest and most influential marketing summit, was awarded to Yongye International (NASDAQ:YONG) to honor the company's excellent performance and their ability to implement a blue ocean strategic approach. Yongye International has unlocked vast demand by defying the traditional industry practice that focused on selling agricultural nutrient products to distributors, and instead, looked across the chain of buyers to appeal to end users - Chinese peasants. By setting up prototype farmlands dispersed across China, Yongye showed farmers firsthand how its products dramatically increase the yield and market value of crops while simultaneously cutting overall input costs by reducing the use of fertilizers, pesticides and herbicides. Yongye's strategic move has unlocked vast demand among peasants, increased sales and profits for distributors, while at the same time allowing the company to rapidly build its brand name and break away from the red ocean competition among producers of similar products. The Korean Times, December 16, 2009This article describes how Korean Banks recognize foreign residents as noncustomers and how they are trying to attract these noncustomers through new services. Trademarks | © Kim & Mauborgne, 2009 |