blue ocean strategy

Blue Ocean Strategy Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Adoption Hurdles

Alternative Industries

Angels

Atomization

B

Blue Ocean Idea (BOI) Index

Blue Ocean Strategy (BOS)

Blue Oceans

Buyer Utility Map

Buyers

C

Chain of Buyers

Cognitive Hurdles

Cold Spots

Commonalities

Complementary Products and Services

Consigliere

D

Devils

Divergence

E

Eliminate-Reduce-Raise-Create Grid (ERRC Grid)

Emotional Appeal to Buyers

Engagement

Expectation Clarity

Explanation

F

Fair Process

Fishbowl Management

Focus

Four Actions Framework

Functional Appeal to Buyers

H

Horse Trading

Hot Spots

K

Kingpins

M

Migrators

Motivational Hurdles

N

Noncustomers

P

Pioneer-Migrator-Settler (PMS) Map

Pioneers

Political Hurdles

Price Corridor of the Mass

Principles of Blue Ocean Strategy

R

Reconstructionist View

Red Oceans

Resource Hurdles

S

Settlers

Six Paths Framework

Strategic Groups within Industries

Strategic Move

Strategic Pricing

Strategic Profile

Strategy Canvas

Substitutes

T

Tagline

Target Costing

Time, Look Across

Tipping Point Leadership

U

Unit of Analysis

V

Value Curve

Value Innovation

Value-Cost Trade-off

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