Blue Ocean Strategy

BOS in the News

Creating a Blue Ocean in the financial services industry.

    In this special 30th anniversary edition of Research Magazine. The authors of Blue Ocean Strategy illustrate how ING Direct created new market space in an industry that was a bloody red ocean. Research Magazine, USA.....

HCL Technologies CEO says that their “Blue Ocean” approach continues to pay rich dividends.

    HCL Technologies, one of India’s largest leading IT Service companies, continues to see a healthy rise in revenue. CEO Vineet Nayar highlights specific steps taken to enhance value and accelerate growth for customers. The Hindu, India.....

LG Electronics India says that the blue ocean strategy adopted by the company has paid well.

    Yashi V. Verma of LG Electronics India claims they have achieved strong growth independent of difficult industry conditions and sees tremendous scope for more. Business Standard, India....

“Vince chi crea nuovi mercati”

Foreign investors advise to target for investment “companies in the blue ocean"

    Higher Yen, Oil Prices May Stop Japan Annual Profit Growth Streak:- While the economic downturn in the US affects the Japanese economy and in particular the car industry, foreign investors advise to target for investment “companies in the blue ocean rather than those in the red ocean”. Nikkei.net, Japan...

Investment Advisor recommends Blue Ocean Strategy on NBC.

    In the NBC broadcast program “Your Business”, Phil Town, Investment Advisor recommends reading the book Blue Ocean Strategy. Multimedia, NBC...

In Search of a Blue Ocean.

Help Navigate "Blue Oceans" to New Markets.

    The world's largest association for human resource management, Society for Human Resource Management highlights the importance of increasing the strategic role of HR managers in firms that implement Blue Ocean Strategy. Society for Human Resource Management, Boston...

Rick Jackson, founder of Jackson Healthcare says his success is a result of being in the blue ocean.

    Rick Jackson, founder of Jackson Healthcare explains how he decided not to be another "me-too player" in existing markets but strove to discover where he can differentiate himself. He says his success is a result of being in the blue ocean. SmartBusiness, US...

Irish Times on Blue Ocean Strategy.

    This article tells us more about Blue Ocean Strategy and highlights the rising imperative for executives to create blue oceans of new uncontested market space. Irish Times,Ireland...

Sailing a Blue Ocean with Value-Innovative Requirements.

    IEEE Computer Society, with nearly 90,000 members, is the world's leading organization of computer professionals. In its publication, IEEE Software, a feature article describes how Value Innovation should be used as a sieve in creating new markets for potential customers.
    Abstract: An effective way for software development organizations to survive in competitive markets is to make competition irrelevant through requirements that create new value. Value-Innovative Requirements Engineering is a novel requirements-engineering process to support this market approach. VIRE is based on the Blue Ocean Strategy for creating an uncontested new market space that satisfies new customer desires and needs. The VIRE process guides the creation of new value for potential customers, using Blue Oceans ERRC (eliminate, reduce, raise, and create) requirements analysis process as well as quantitative requirements analyses. A case study shows how VIRE created significant new market value. IEEE Software. USA. You can purchase the full article here

Swimming in Drugs: Blue Ocean Strategy in Pharma.

    This article presents an assessment of the pharmaceutical industry through the lens of BOS. It discusses initial opportunities revealed in the industry by applying BOS. DSI Quarterly, USA...

Make markets not war, how to create a blue ocean in the software industry.

    Dr Ian Howells of Afresco, an open source software industry leader, reviews their strategy vs. the industry standard and explains in five steps what did in terms of the principles of BOS. Open Source Magazine, USA...

Global ranking places Blue Ocean Strategy authors amongst top 10.

    Global ranking places Blue Ocean Strategy authors amongst the top 10 most influential thinkers of 2007 The Times...

Tom Davenport talks about fair process.

    Tom Davenport tells us how fair process could have saved US Attorney General Alberto Gonzales -- but ended up costing him his job.  Harvard Business Online

President and CEO of Nintendo of America talks about Nintendo’s Blue Ocean Strategy.

    In this feature article, Reggie Fils-Aime, President and CEO of Nintendo of America talks about Nintendo’s Blue Ocean Strategy. Read More... Gamepro.com

Harvard Professor, D. Quinn Mills talks about BOS in Corporate Malaysia.

    Harvard Business School Professor D. Quinn Mills. Talks about Blue Ocean Strategy and how Malaysian companies should seriously consider applying BOS in their businesses to fulfil demand in untapped markets for their products and services globally.  Read more...The Star, Malaysia

Sail for new horizons using inspiring Blue Ocean Strategy.

    Waypoints publishes an exclusive cover page interview with Professors Kim and Mauborgne
    Read more (PDF)

China Mobile's Blue Ocean.

    China Mobile CEO Wang Jianzhou talks about China's hinterland as a classic "blue-ocean market," where the company can cast its net widely without worrying about getting tangled up with the nets of rivals.
    Fortune

Government Employees Credit Union seeks Blue Ocean.

Is 3i Infotech a blue ocean company?

    "We believe that we have to catch the wave" says Debneel Mukherjee, president of 3i Infotech Asia Pacific.
    Read More.

Kotler advocates Blue Ocean Strategy for Asian companies.

    "They need to improve their strategic capabilities with Blue Ocean thinking and Lateral Marketing" he said in a recent interview.
    Read More.

Nintendo chief helps group to be a big fish in a big, blue ocean.

    Satoru Iwata explains how it was blue ocean thinking that inspired Nintendo’s success. He believes 'in the "Blue Ocean" theory of business '
    The Times

Nintendo's president and CEO, Satoru Iwata explains how blue ocean strategic moves led them to success.

    "We are successfully moving up the blue ocean," Iwata says. "But once the blue ocean has become big enough for so many people to notice, it is going to change its color to red." [...] "Turns out there's a name for the line of attack Iwata has been taking: the blue-ocean strategy. Two years ago business professors W. Chan Kim and Renée Mauborgne published a book by that title. It theorizes that the most innovative companies have one thing in common - they separate themselves from a throng of bloody competition (in the red ocean) and set out to create new markets (in the blue ocean). "

    Read More .....FORTUNE Magazine

Michael Critelli,CEO of Pitney Bowes, advocates blue oceans.

    Michael Critelli explains how Pitney Bowes created the Advanced Concept & Technology Group (ACTG), a unit responsible for identifying and developing new products outside. Critelli cites ACTG's development of a machine, which enables people to design and print their own postage from their desktops, as a classic example of a blue ocean strategic move.

    Read more .....World Business

Blue Ocean Strategy compared to In Search of Excellence!

    La Tribune, a major French business newspaper compares the overwhelming global success of blue ocean strategy to the bestseller 'In Search of Excellence.

    Read more....La Tribune, in French

Japanese translation of BOS published for the 17th time!

Nintendo's Blue Ocean brings them out on top!

    Kyoto-based Nintendo Co's net profit jumped 77% to 174.29 billion yen ($1.47 billion) in the year through March, up dramatically from 98.38 billion yen a year earlier. Sales soared 90% to 966.53 billion yen.

    Read more...msnbc

Bluesumers?

    A National Statistics Office has just created a mix of the the words 'blue oceans and 'consumers' to describe consumers that companies should keep their eyes on.

    Read more...KBS

Malaysian Deputy Prime Minister advocates BOS.

    ".....Najib is, of course, a busy man, so re-reading only occurs when a book makes a big impact on him, like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  Poziah says Najib liked the book so much that he ordered 30 copies for members of his staff.  So it does not surprise us that he has this book in hand when he enters the library. Blue Ocean Strategy is that hot new business concept that Najib describes as “getting business opportunities by thinking out of the box, and creating a demand for something that was not there before”. "

    Read more.....The Star, Malaysia

LG Declares "Blue Ocean Management" Campaign.

    www.appliancemagazine.com  

    Appliance and consumer electronics maker LG Electronics announced the launch of its first Blue Ocean Management campaign. Underlying its drive to become one of the top three consumer electronics manufacturers by 2010, LG said the program incorporates the understanding that only flexible companies that adapt to lifecycle and industry changes will enjoy continued growth.
    LG said the Blue Ocean Strategy focuses on strengthening business capabilities and streamlining business structure in the five arenas of products, business model, work, system and human resources.
    Additionally, LG said it plans to double its sales volume, profit and shareholder benefit by 2010 with 30 percent of its sales volume and 50 percent of its profit being derived through Blue Ocean Products. According to LG, criteria of Blue Ocean Products are growth potential—based on sales performance, market leadership—based on market share, and its contribution toward profit.

    Read More....

China's managers are focusing on a 'blue ocean' strategy.

    Chief Executive China

    BEIJING, – Global Sources' (NASDAQ: GSOL) Chief Executive China, the largest-circulation management magazine in mainland China, has published results of its 'Fourth Annual Top 10 China Management Practices' survey.

    More than 1,200 senior mainland China managers responded to the Chief Executive China (http://www.ceconline.com) survey, which shows that this year's Top 10 management practices are:

    • Blue ocean strategy
    • Brand repositioning
    • Corporate innovation
    • Emotional intelligence quotient (EQ) management
    • Employee innovation
    • Employer image management
    • Key staff management
    • Mergers and acquisitions between strong domestic companies
    • Organizational change
    • Sports marketing

    Read more...

 


© Kim & Mauborgne, 2007