BLUE OCEAN STRATEGY | SHIFT | LEADERSHIP
TOOLS AND FRAMEWORKS
Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
BLUE OCEAN STRATEGY & SHIFT TOOLS
Discover each of the tools and learn HOW to put them into practice.
Red Ocean Vs Blue Ocean Strategy
Three Tiers of Noncustomers
PMS Map
Three Components of a Blue Ocean Shift
Value Innovation
Six Paths Framework
Price Corridor of the Mass
Three Components of Humanness
Strategy Canvas
Four Actions Framework
Sequence of Creating a Blue ocean
Four Hurdles to Strategy Execution
Buyer Utility Map
ERRC Grid
Five Steps to a Blue Ocean Shift
Fair Process
BLUE OCEAN LEADERSHIP
Unlock the ocean of unrealized talent and energy in your organization.
Tipping Point Leadership
Cost of Disengaged Employees
Blue Ocean Leadership Vs Conventional Leadership
Leadership Canvas
Leadership Grid
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.