blue ocean strategy     Latest NewsChina Book Business Report, December 31, 2009China's leading book review journal 'China Book Business Report' reports that Blue Ocean Strategy has been selected for two prominent national book lists. - The 600 Most Influential Books in the History of the People's Republic of China 1949-2009 & The 300 Most Influential Books in the three Decades of China's Reform and Opening to the Outside World 1979-2009 in the category of 'Economics and Finance' amongst Adam Smith's 'The Wealth of Nations', Milton Friedman's 'Free to Choose', Joseph Schumpeter's 'Capitalism, Socialism and Democracy', and Samuelson and Nordhaus' 'Economics'. Trends, January 14, 2010The Belgium business journal TRENDS selected Blue Ocean Strategy as one of the 10 best Management books of the last decade.(PDF) The Edge Singapore, January 11, 2010In this interview Professors Kim and Mauborgne talk about the research journey that led to the success of the book Blue Ocean Strategy. They claim that any profound management theory should have both academic rigor and popular appeal to insure lasting impact.(PDF) MOF, December 1, 2009This article explains in some depth how 3 star Michelin French chef, Michel Bras, may have created a blue ocean near the monumental Millau Viaduc in France, the world's highest road bridge. It explains how this new offering achieves differentiation and reasonable cost by combining fast food and 'grande cuisine'.(PDF) TheAdvocate, February 1, 2010This article describes how Stephen Moret, Secretary of Louisiana Economic Development (LED), is targeting blue ocean industries to 'reposition Louisiana as the next great American state'. The Korean Times, December 16, 2009This article describes how Korean Banks recognize foreign residents as noncustomers and how they are trying to attract these noncustomers through new services. Il Resto del Carlino, December 14, 2009This article, Luca Targa, CEO of "Inside Btb", discusses the importance of value innovation during a period of extreme economic uncertainty. He explains that in a world of frenetic competition there is a need to identify new and uncontested market space.(PDF) Law Firm Management, January 11, 2010This article compares red ocean and blue ocean strategy as applied to the legal services sector, and explains how Heritage Law Firm is using a blue ocean strategic approach by creating a online branch to deliver online legal services aimed at noncustomers of the traditional legal services industry. Trademarks | © Kim & Mauborgne, 2009 |