blue ocean strategy
Training for Consultants & Trainers
Blue Ocean Strategy Practitioner Course
It is one thing to speak about blue oceans, and it is all together different to have the tested and proven methodologies, tools, and frameworks to systematically create them. Until recently, the field of strategy has been dominated by the tried and proven analytics of competitive red ocean strategy. They are clear, precise, and important approaches that would only be dropped at a company’s peril. Yet, these analytics keep us trapped in the red ocean of competition.
Meanwhile, the strategy field has remained virtually silent on how to break out of the red ocean of bloody competition to create a blue ocean of new market space. Instead, executives have been told to be brave, entrepreneurial, and revolutionary in their attempts to break away from the pack. While inspiring, these approaches do not provide a theoretical lens to understand how to reconstruct market boundaries and create new demand in an opportunity maximizing, risk minimizing way. Without the proper tools, methodologies, and analytics to successfully create and capture uncontested market space, managers cannot be expected to act on the call to break out of existing competition. To address this imbalance, W. Chan Kim & Renée Mauborgne have spent the past decade exploring a reconstructionist view of strategy. Recognizing that structure and market boundaries exist only in managers’ minds, practitioners who hold this view do not let existing market structures limit their thinking but realize that untapped demand is out there. Kim and Mauborgne have developed this reconstructionist view of strategy and a set of analytical tools and frameworks to make the pursuit of blue oceans as methodical, codified, and executable as competing in the traditional competitive landscape. They studied companies around the world and developed practical methodologies in the quest of blue oceans. Blue Ocean Strategy Network practitioners have applied and tested these tools and frameworks in action by working with companies in their pursuit of blue oceans.
In this three day “action learning” course, consultants and in-house trainers will learn the advanced application of Blue Ocean Strategy/Value Innovation tools, methodologies, and frameworks in private and public sectors client environments.
Who should attend?
Over the three day workshop participants will:
Experienced BOS Experts and members of the Blue Ocean Strategy Network.
The Blue Ocean Strategy Practitioner Course is held on a demand basis, alternatively in Europe or in the United States.
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