blue ocean strategyPress RoomBlue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. In this section we have prepared a selection of materials to help media and event organizers better understand and disseminate the concepts of Blue Ocean Strategy. Please note that the copyright of these resources belongs to the authors and that they should not be used for any purpose other than press or event organization. Please also note that these materials cannot be made available for download on any other websites. To access these resources, please click here... To request an interview with the authors, please click here...
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