TEACHING MATERIALS
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.
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BLUE OCEAN STRATEGY AT THE NATIONAL LEVEL
Strategy is as much for nation states as it is for companies. Across the globe, governments are using blue ocean concepts to deliver high impact, low cost initiatives.
El Salvador, once dubbed the “homicide capital of the world,” has undergone a remarkable transformation under President Nayib Bukele’s leadership. This shift reflects a strategic pivot from a red ocean of violence and stagnation to a blue ocean of development, hope, and opportunity. The journey from despair to prosperity is a compelling case study in national strategy, innovation, and the power of public support.
