TEACHING MATERIALS
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.
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BLUE OCEAN STRATEGY AND SUSTAINABILITY
Can there be a way to achieve sustainability in business without compromising profits and growth? How can business and society thrive together? Is disruption the only way to transition to a greener economy? And is it necessarily the best way? These cases address the issue of sustainability from a blue ocean perspective.
Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses.
This is an excellent case for teaching innovation and growth in the era of sustainability, as it presents a path to breaking the trade-off between profitable growth and sustainability by broadening the perspective of innovation beyond disruption.
This case explores why Tongwei made a distinctive strategic decision to build PV power plants in China and how the company identified a burning and unaddressed problem for eastern and central China – the tension between the ever-increasing demand for electrical power and the limited land resources for green energy development. The case provides an illustrative example of “nondisruptive creation”, a new concept crafted by W. Chan Kim and Renée Mauborgne in their book Beyond Disruption (2023).
