by Blue Ocean Contributors | Sep 8, 2021 | Uncategorized
Written by Gowrishankar Sundararajan & Tim Polkowski, Value Innovation Group Following the rise of Tesla, companies and entrepreneurs are increasingly entering the electric vehicle market. As with the rush to electrify cars, numerous companies have jumped into the...
by Blue Ocean Contributors | Sep 8, 2021 | Uncategorized
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Few product failures are as well-known as the Segway electric scooter the two-wheeled electric scooter that promised to revolutionize transportation. In this article,...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
In 2009 Howard Stoeckel, its then CEO, saw Wawa drifting into a red ocean. The economy was tough after the global financial collapse, and competitors were catching up to Wawa. Determined to steer clear of the impending red ocean, Stoeckel and his top team applied the...
by Chan Kim & Renée Mauborgne | Sep 8, 2021 | Uncategorized
What can you possibly do with a product as basic as toilet paper to stand out in a hypercompetitive industry? Kimberly-Clark Brazil (KCB) was drowning in the bloody red ocean of the US$1.5 billion Brazilian toilet tissue industry when it turned to the tools and...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
The Blue Ocean High School Entrepreneur Pitch Competition, the most prestigious pitch competition in the world for high school students striving to create their blue oceans, has just announced their 2019-2020 winners. For this fifth edition, the virtual...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’ into a thrilling three-hour sports drama featuring Bollywood stars. It created a new market space known as ‘cricketainment’ whereby cricket is...
