by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
At the top of the list in the number one spot are Chan Kim and Renée Mauborgne. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift, and the over 4 million global...
by The Blue Ocean Team | Sep 13, 2021 | Uncategorized
John Pateman, CEO of Thunder Bay Public Library in Ontario, Canada, argues that public libraries need to make a blue ocean shift to stay relevant in the digital age. Why are libraries important and are they still relevant? Most public libraries in Canada and elsewhere...
by The Blue Ocean Team | Sep 13, 2021 | Uncategorized
Imagine walking into a grocery store, swiping your smartphone at the hi-tech entrance gates, picking up whatever you need, and then walking straight back out. No lines, no cashiers, nothing. Ten minutes later you’re automatically charged for your items through an app...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
Blue wine is not something you expect to see on the menu or at your local supermarket. But that might change with Gik blue wine, the creation of a Spanish company creating new market space in a highly competitive wine industry. Gik, a company selling blue wine is...
by Blue Ocean Contributors | Sep 23, 2021 | Uncategorized
Written by Gavin Fraser, Senior Blue Ocean Expert Since I conducted my classmates beating drums, triangles and clappers at the age of 6, it has been my dream to one day conduct and make the best recording ever made of some of the greatest music ever written, Mozart’s...
by The Blue Ocean Team | Sep 23, 2021 | Uncategorized
The legal industry is highly competitive, but finding new customers doesn’t have to be a cutthroat business. Otabek Suleimanov, a partner at Central Asian law firm, Centil, explains why the firm set out to make a blue ocean shift, the pain points it uncovered for...
