by Chan Kim & Renée Mauborgne | Aug 22, 2023 | Uncategorized
We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die. Unsurprisingly, many business leaders have come to view “disruption” as a near synonym for “innovation”, with many companies having achieved their success by disrupting traditional sectors. For...
by Chan Kim & Renée Mauborgne | Apr 30, 2023 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, 2023) Consider these examples: Netflix versus Blockbuster, Amazon versus booksellers and...
by The Blue Ocean Team | Aug 30, 2023 | Uncategorized
Harvard Business Review paid tribute to INSEAD’s Chan Kim and Renée Mauborgne, along with Harvard’s Michael Porter and the late Clayton Christensen, at its 100-year celebration that took place at Jazz at Lincoln Center in New York City on March 7th 2023. Chan Kim...
by The Blue Ocean Team | Jun 1, 2023 | Uncategorized
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and Michael Olenick, Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Red Ocean of Veterinary Practice Veterinary visits are a dreaded...
by The Blue Ocean Team | Apr 24, 2023 | Uncategorized
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The annual Blue Ocean Awards recognize and support startups and SMEs striving to create blue oceans. For the first time ever, the International Blue...
by Chan Kim & Renée Mauborgne | Mar 14, 2023 | Uncategorized
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from practitioners, academics, and consultants working in the field of innovation: How does blue ocean strategy differ from creative destruction, disruption,...
