by Chan Kim & Renée Mauborgne | Dec 20, 2022 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. For the past three decades, the business mantra has been “customer first”. Yet focusing on retaining and expanding an existing customer base often...
by Chan Kim & Renée Mauborgne | Aug 16, 2021 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute As the Covid-19 pandemic continues to evolve, managers around the world are bracing for new challenges ahead. Many of them wonder whether the...
by Chan Kim & Renée Mauborgne | Dec 13, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. The challenge of execution exists, of course, for any strategy.Companies, like...
by Chan Kim & Renée Mauborgne | Aug 17, 2021 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute The impact of the Covid-19 pandemic has been significant on business and the economy. The crisis has badly battered some companies and presented...
by The Blue Ocean Team | Dec 1, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017). The four actions framework and the eliminate-reduce-raise-create (ERRC) grid are two analytical tools of blue ocean strategy to help you simultaneously pursue...
by The Blue Ocean Team | Oct 14, 2022 | Uncategorized
“Every company wants one, yet only a few companies have one: a compelling strategy,” write Chan Kim and Renée Mauborgne in their classic Blue Ocean Strategy. Don’t despair if you don’t know how to create a strategy that stands out in a sea of...
