by The Blue Ocean Team | Jun 7, 2022 | Uncategorized
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award given out every five years that would recognize and shine a light on individuals who have led and fostered the creation of blue oceans that have made...
by Chan Kim & Renée Mauborgne | Sep 23, 2021 | Uncategorized
How do blue ocean strategists see new opportunities where others see only red oceans of declining profits and slow growth? They don’t get taken in by what everyone else takes for granted. They embrace a perspective that helps them challenge long-held assumptions and...
by The Blue Ocean Team | Jan 28, 2022 | Uncategorized
Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such as brilliant writers or ingenious entrepreneurs. We beg to differ. We believe anyone can learn how to be creative. You don’t have to be a...
by The Blue Ocean Team | Mar 23, 2022 | Uncategorized
Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014) Every day you are on your personal leadership journey. The decisions you make as a leader affect your team and your organization. How would you evaluate your...
by The Blue Ocean Team | Jan 14, 2022 | Uncategorized
‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But there’s a crucial difference between strategy and tactics, and you need to understand both if you’re serious about getting ahead in your business....
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of US$1 trillion this year? Was it because their iPods, iPhones, and iPads are innovative products? Management guru Professor Chan Kim posed these questions...
