by The Blue Ocean Team | Jan 7, 2022 | Uncategorized
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case study “Searching for Value: Value Innovation vs. Technology Innovation”, written by Institute Executive Fellow at the INSEAD Blue...
by The Blue Ocean Team | Jan 7, 2022 | Uncategorized
So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question is how to work so that you become more productive while also making time for the strategic work that will help you stand out and take your...
by Chan Kim & Renée Mauborgne | Sep 3, 2021 | Uncategorized
Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But it’s something the entrepreneurial community seems to accept as standard. If you want to minimize the randomness and trial and error in creating...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Do you want to make a successful blue ocean shift? Then you need the right perspective, practical tools and a humanistic process. 1. Adopting a blue ocean perspective The first component is adopting a blue ocean perspective so that you expand your horizons and shift...
by The Blue Ocean Team | Jan 14, 2022 | Uncategorized
Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our lives, it’s always a good idea to consider where you are now, what you want to accomplish next, and where you want to be in the future. The...
by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Making a blue ocean shift is about creating new demand and growing your industry, rather than competing for existing customers. One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your industry. These are your...
