Do you want to make a successful blue ocean shift? Then you need the right perspective, practical tools and a humanistic process. 1. Adopting a blue ocean perspective The first component is adopting a blue ocean perspective so that you expand your horizons and shift...
Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our lives, it’s always a good idea to consider where you are now, what you want to accomplish next, and where you want to be in the future. The...
Making a blue ocean shift is about creating new demand and growing your industry, rather than competing for existing customers. One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your industry. These are your...
Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher cost or creating reasonable value at a lower cost? In a competitive industry, companies tend to choose their position on a range of value-cost...
There will always be periods in life when you feel trapped and need to reinvent yourself and your life. It may occur when you are going through a major life transition, such as changing jobs, starting a business, ending a relationship, or living through a pandemic....
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs associate market creation with disruption or creative destruction, focusing on displacing existing players and markets by bringing in a superior product....
