by The Blue Ocean Team | Sep 7, 2021 | Uncategorized
Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher cost or creating reasonable value at a lower cost? In a competitive industry, companies tend to choose their position on a range of value-cost...
by The Blue Ocean Team | Feb 24, 2022 | Uncategorized
There will always be periods in life when you feel trapped and need to reinvent yourself and your life. It may occur when you are going through a major life transition, such as changing jobs, starting a business, ending a relationship, or living through a pandemic....
by Chan Kim & Renée Mauborgne | Sep 8, 2021 | Uncategorized
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs associate market creation with disruption or creative destruction, focusing on displacing existing players and markets by bringing in a superior product....
by Chan Kim & Renée Mauborgne | Oct 20, 2021 | Uncategorized
Do you see what your customers and noncustomers see? Are you aware of the pain points your industry imposes on them? Pain points are aspects of a business, product, or service that buyers, knowingly or unknowingly, are forced to put up with or find so inconvenient...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
The first thing you need to know as an entrepreneur or a small business owner is that to grow your business, you have to move away from competing. Don’t try to go up against big established players with huge financial and marketing resources. Instead, to grow your...
by Chan Kim & Renée Mauborgne | Sep 13, 2021 | Uncategorized
When we think about people as people, not as corporate executives, entrepreneurs, or government officials, and certainly not as human resources, we realize that, behind our titles, all of us are incredibly vulnerable. No matter how tough, confident, or polished we may...
