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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How to Turn Your Customers’ Pain Points into Opportunities
Do you see what your customers and noncustomers see? Are you aware of the pain points your industry imposes on them? Pain...
How to Grow Your Business: A Blue Ocean Strategy for Small Business Owners
The first thing you need to know as an entrepreneur or a small business owner is that to grow your business, you have to...
Why You Need ‘Humanness’ to Make A Blue Ocean Shift
When we think about people as people, not as corporate executives, entrepreneurs, or government officials, and certainly...
Why You Should Eliminate and Reduce to Find New Blue Oceans
Written by Michael Olenick, an Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Value innovation,...
The Rising Importance of Value Innovation for Creating New Growth
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
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