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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Gogoro Electric Scooter: the Tesla of Electric Motorcycles?
Written by Gowrishankar Sundararajan & Tim Polkowski, Value Innovation GroupFollowing the rise of Tesla, companies and...
Segway Case Study: Avoiding the Fate of the Segway Electric Scooter
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Few product failures are...
How Wawa Seized New Growth in the Retail Industry
In 2009 Howard Stoeckel, its then CEO, saw Wawa drifting into a red ocean. The economy was tough after the global financial...
How a Consumer-Goods Giant Made its Toilet Paper Stand Apart
What can you possibly do with a product as basic as toilet paper to stand out in a hypercompetitive industry?...
Meet the Winners of the 2019-2020 Blue Ocean Entrepreneurship Competition!
The Blue Ocean High School Entrepreneur Pitch Competition, the most prestigious pitch competition in the world for high...
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