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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
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How the Indian Premier League Reinvented the Cricket League
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’...
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Medical Tourism in Thailand: A Multi-Billion-Dollar Blue Ocean
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a...
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How One Company Turned the Recession into an Opportunity — and Thrived
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When...
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Vanderbilt University Career Services: How One University is Trying to Break out of the Red Ocean
Getting a good job when you are freshly graduated is tougher than ever. According to the Federal Reserve Bank of New York,...
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Golf Industry Innovation: Turning Green Fairways into Blue Oceans
By Colin Weston, host of The ModGolf PodcastWhen I first looked at golf six years ago through my entrepreneurial lens, I...
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BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
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THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
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Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.