BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
E-Estonia: From Post-Soviet Nation to Digital Republic
In 2017, Wired magazine described Estonia as ‘the most advanced digital society in the world’. But how did the former...
The Mind Map of Blue Ocean Leadership
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualizing...
Medellin: From Murder Capital of the World to the Most Innovative City in The World
Twenty years ago, Colombia’s second-largest city, Medellin, had one of the highest murder rates in the world. Dubbed...
How the ‘World’s Bravest Orchestra’ Found Harmony Amid Conflict: The National Youth Orchestra of Iraq
There is no limit to what one can achieve once you put your mind to it. This is what teenager Zuhal Sultan must have...
Chan Kim and Renée Mauborgne Named “The World’s Most Influential Management Thinkers”: Thinkers50
Thinkers 50 2019 ranking Chan Kim and Renée Mauborgne topped the list and secured the #1 spot as the World’s Most...
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.