BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Five Key Insights for Positive-Sum Innovation
Our new book, Beyond Disruption – Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs, is the...
Nondisruptive Creation: An Alternative Path to Innovation and Growth?
We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die. Unsurprisingly, many business leaders have come...
The Economic and Social Impact of Nondisruptive Creation
Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing...
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Harvard Business Review paid tribute to INSEAD’s Chan Kim and Renée Mauborgne, along with Harvard’s Michael Porter and the...
Reimagining Veterinary Care: The Blue Ocean Strategy of PetWellClinic
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and...
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.