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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Announcing the International Blue Ocean Awards 2023
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The...
From Blue Ocean Strategy to Nondisruptive Creation
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...
How to Create Your Blue Ocean Through Noncustomer Analysis
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
How to Be a Blue Ocean Strategist in a Post-pandemic World
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...
Four Hurdles to Strategy Execution in Your Organization
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean...
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