BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Invention vs Innovation: The Important Difference for Your Organization’s Future Growth
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case...
Strategic Alignment – The Key to Successful Business Strategy
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and their How Strategy Shapes Structure Harvard...
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to...
From Red to Dead: CNN+
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Completing their...
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of...
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.