BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Ted Dacko Wins 2022 Global Blue Ocean Leadership Award
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...
Do You Have the Mind of a Blue Ocean Strategist?
How do blue ocean strategists see new opportunities where others see only red oceans of declining profits and slow growth?...
How to Be Creative – 6 Proven Ways to Be More Creative Systematically
Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...
Develop Your Personal Leadership Journey and Become an Effective Leader
Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014)Every day you are on...
Strategy vs Tactics: What is the Difference and Why it Matters
‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.