BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Professional Development Goals – 9 Examples to Help Advance Your Career
Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our...
Customers First? How About Noncustomers First?
Making a blue ocean shift is about creating new demand and growing your industry, rather than competing for existing...
Why Lowering Costs and Increasing Value Doesn’t Need to be a Trade-Off
Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher...
How to Reinvent Yourself at Any Age
There will always be periods in life when you feel trapped and need to reinvent yourself and your life. It may occur when...
What is Nondisruptive Creation?
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs...
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.