PLOTTING YOUR BUYER UTILITY MAP
The Buyer Utility Map highlights the pain points buyers face in your industry, and helps you see the opportunities to unlock exceptional utility.
A full explanation of how to plot the buyer utility map is given in Chapter 8 of BLUE OCEAN SHIFT.
Blue Ocean Sprint
The official online course to learn the essentials of blue ocean strategy and shift.
“I found this course extremely valuable!“
Blue Ocean Strategy Practitioner Program
Join the ranks of elite blue ocean strategy practitioners with our globally recognized program.