TEACHING MATERIALS
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.
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NONDISRUPTIVE CREATION
Why does nondisruptive creation matter, how does it complement disruption, and how can companies more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society? These cases offer insights into these questions and more.
Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses.
This is an excellent case for teaching innovation and growth in the era of sustainability, as it presents a path to breaking the trade-off between profitable growth and sustainability by broadening the perspective of innovation beyond disruption.
CREATING A BLUE OCEAN BEYOND DISRUPTION: THE CASE OF A CHINESE B2B RETAILER – HUITONGDA
This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China.
This case, intended for use in both MBA and executive classrooms, looks at how Nickel unlocked a nondisruptive new market by solving a long-existing, unaddressed problem; the factors that prevented the banking industry from addressing this longstanding problem; and what lay behind the success and profitability of Nickel’s nondisruptive creation. It also explores what nondisruptive creation is and what the major advantages of this market-creating method are.
This case explores why Tongwei made a distinctive strategic decision to build PV power plants in China and how the company identified a burning and unaddressed problem for eastern and central China – the tension between the ever-increasing demand for electrical power and the limited land resources for green energy development. The case provides an illustrative example of “nondisruptive creation”, a new concept crafted by W. Chan Kim and Renée Mauborgne in their book Beyond Disruption (2023).
PING AN GOOD DOCTOR: CREATING A NONDISRUPTIVE SOLUTION FOR CHINA’S HEALTHCARE SYSTEM
This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.
FINTECH: INNOVATION WITHOUT DISRUPTION: HOW PRODIGY FINANCE ACHIEVED BOTH HIGH GROWTH AND SOCIAL GOOD
The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry. The founders of Prodigy Finance created a lending platform based on a forward-looking and cross-border risk assessment model, thereby effectively connecting international student borrowers with individual and institutional investors.
