TRADEMARKS

The following is a non-exhaustive list of United States trademark applications and registrations owned by Professors Kim & Mauborgne: Blue Ocean^®, Blue Ocean Shift^®, Blue Ocean Strategy^®, Blue Ocean Strategy Network^®, Blue Ocean Organization^®, Blue Ocean Leadership^®, Blue Ocean Global Network^®, Red Ocean^® , Don’t Compete. Create^®, Create. Don’t Compete^®, Be Blue Ocean^®.

In particular, Kim and Mauborgne own the trademarks to Blue Ocean^®, Blue Ocean Shift^® and Blue Ocean Strategy^® as they relate to development and dissemination of educational materials, such as books and electronic publications, and services such as workshops, seminars, and consulting.

This is not a complete list of trademarks or other intellectual property owned by Kim & Mauborgne. The absence of a trademark from this list does not constitute a waiver of any intellectual property rights that Kim & Mauborgne have established in any of their trademarks.